du is bringing James Bond to mobiles in the UAE, with the launch of exclusive mobile content based on the new movie.

The operator announced during GITEX that it will offer exclusive mobile content including wallpapers, ringtones, animations, videos and games to new and existing du customers, to mark the release of the new Bond movie ‘Quantum of Solace’.

Customers can download the content from the ‘Quantum of Solace zone’ on du’s portal, MyWorld or via SMS.

All downloads, and all recharges of AED 50 or more will also give the chance to win free tickets to see the film, which opens in the UAE on 7th November.

The content is being made available through an exclusive partnership between du and Sony Pictures and Indian mobile content specialist Hungama Mobile. du has previously offered mobile content for the films Spiderman 3 and Surf’s Up.du is also offering a limited edition Quantum of Solace SIM pack, with Bond packaging and a content card that gives access to mobile content worth AED 65.

Farid Faraidooni, EVP Commercial, du, said: “We are constantly raising the bar to bring the latest mobile content to our customers. Our partnership with Hungama and Sony Pictures allows us the unique opportunity to offer exclusive James Bond content and promotions, which means they can catch the James Bond action on their mobiles as well as on the big screen. Our promise is to add life to life and we can assure our customers we will continue to do so in new and innovative ways.”

The SIM pack will be available from 2nd November from du stores, and costs AED 65.